Through conducting an extensive discovery, we outlined a scope of work (SOW) that would allow SMASH to develop a new platform, which would generate a highly visible and appealing application which tailors not only to the eyes but the functions of food brands and establishments.

This saw us thoroughly explore detailed user personas based on research, unlocking the features that would ultimately lead to a successful proof of concept, before an expanded launch. Within these profiles we explored how restaurant chains, individual/local businesses, food bloggers and users, would best make use of the features proposed. We identified their pain points with their current business, explored their core goals and hypothesised how the platform would meet these. 

In order to meet internal deadlines for the team, we needed to engineer a plan of action that addressed their core needs, while providing the flexibility and modularity to improve on the system further down the line. 

This plan of action was bundled with detailed user flows and outlines of the most appropriate UX pathways (taking into account the design work already done by SMASH). Ultimately, the conclusive document outlined the optimal pathway for the development for both the consumer facing app and web-based management portal. This gave the team at SMASH the opportunity to take informed, sound discussions internally and plan ahead for the future.

More on our discovery process can be found here: Arch Discovery