Transforming Digital Infrastructure for the UK’s Leading Marketing Network.
We partnered with DMA to create a scalable, user-friendly digital ecosystem, including a new website, custom CRM, and awards platform, streamlining operations and enhancing user experience.
Client
Direct Marketing Association
Sector
Workforce
Product
Web app
Year
2016
Creating a Unified, Scalable Digital Platform.
The Direct Marketing Association (DMA) represents over 1,000 UK companies, providing industry guidance, networking events, and legal support. However, their existing digital platforms were fragmented and outdated, creating inefficiencies across the organisation.
Key challenges included:
- A legacy website built on Drupal that was difficult to maintain and prone to security vulnerabilities.
- A disjointed CRM system (CIVI CRM) that did not align with their website, complicating internal workflows.
- A manual, paper-based awards judging system, requiring excessive administrative effort.
- The merger with the Institute of Data and Marketing (IDM) in 2015, which required seamless integration of data and processes.
DMA needed a modern, scalable solution that would streamline operations, enhance user experience, and future-proof their digital ecosystem.
27,000+
Members
700
Member Organisations
14
Years Working
Together
A Custom-Built Digital Ecosystem.
To address these challenges, we worked with DMA to develop a comprehensive suite of digital solutions, including a new website, an integrated CRM system, and an online awards platform. Following the successful launch of these systems, we continued to enhance and optimise DMA’s digital operations, ensuring their platform remains at the forefront of the industry. This included a fully custom-built website to replace the outdated Drupal system, delivering improved performance and security. We also developed a bespoke CRM solution, designed to integrate seamlessly with the website and internal workflows. A digital awards judging platform was introduced to eliminate manual processes and boost overall efficiency. To further streamline operations, we implemented automated invoice processing and email integrations, significantly reducing administrative workload. All of this sits on a scalable infrastructure, built to support future growth and quickly adapt to evolving business needs.
A Custom-Built Digital Ecosystem.
To address these challenges, we worked with DMA to develop a comprehensive suite of digital solutions, including a new website, an integrated CRM system, and an online awards platform. Following the successful launch of these systems, we continued to enhance and optimise DMA’s digital operations, ensuring their platform remains at the forefront of the industry. This included a fully custom-built website to replace the outdated Drupal system, delivering improved performance and security. We also developed a bespoke CRM solution, designed to integrate seamlessly with the website and internal workflows. A digital awards judging platform was introduced to eliminate manual processes and boost overall efficiency. To further streamline operations, we implemented automated invoice processing and email integrations, significantly reducing administrative workload. All of this sits on a scalable infrastructure, built to support future growth and quickly adapt to evolving business needs.
What Success Looks Like.
The newly developed digital infrastructure delivered:
- Increased website traffic and reduced bounce rates, improving user engagement.
- A seamless CRM experience, allowing DMA to manage memberships, leads, and customer data efficiently.
- An automated awards platform, reducing administrative hours and streamlining the judging process.
- Integrated financial and invoicing solutions, improving operational efficiency.
- A future-proof digital ecosystem, capable of adapting to industry growth and technological advancements.
Through continuous improvements and strategic digital transformation, DMA has reinforced its position as a leading industry body while improving efficiency across all operations.
DMA.
- Custom-built website, replacing the outdated Drupal system.
- Integrated CRM solution, streamlining membership management and operations.
- Automated awards platform, reducing manual efforts and increasing efficiency.
- Financial system integration, allowing seamless invoicing and data management.
- Seamless data migration and integration, ensuring a smooth merger with IDM.
- Custom reporting and analytics, providing actionable insights for business growth.
