Ten years after redefining how teams design collaboratively, Figma has set its sights on an even more ambitious goal: collapsing the gap between idea and execution. At Config 2025, the company announced a sweeping product expansion including AI-powered coding tools, a website builder, and new features aimed squarely at branding and production. The message was loud and clear: Figma doesn’t just want to be where design starts. It wants to be where everything gets done.
For teams building digital products especially in fast-moving sectors like digital health, fintech, and edtech the implications are huge. Figma is reshaping the expectations around what a design tool can (and should) do, and in doing so, it’s creating a blueprint for how software gets made in 2025.
From Canvas to Code: Meet Figma Make and Sites
At the heart of the launch are Figma Make and Figma Sites, two products that radically reduce the friction between design and development.
Figma Make is a prompt-to-code tool powered by Anthropic’s Claude 3.7 model. Designers and non-engineers alike can now generate working prototypes and apps using natural language prompts. Want your UI to include a spinning record that animates on play? You can now describe it with no complex handoffs, no separate code base. It’s Figma’s boldest AI move yet, transforming static files into functional interfaces within the same design canvas.
Then there’s Figma Sites, a web builder that lets you publish responsive websites directly from your designs. Think auto-layouts, breakpoints, and smart templates all integrated into the tools you already use. And with AI-generated interactions and a no-code CMS rolling out soon, it’s easy to imagine Sites becoming a true end-to-end environment for digital product delivery.
For product teams, these aren’t just productivity upgrades, they're workflow rethinks. Where once designers prototyped and developers re-built, Make and Sites offer something closer to a shared canvas for final output.
Craft Meets Code: Grid and Draw Raise the Bar
Figma’s expansion isn’t just about speed; it’s about quality. Two of the more quietly powerful updates Grid and Figma Draw are designed to improve how designers express structure and style.
Grid reimagines Figma’s layout engine to make responsive design simpler and smarter. Designers can now span elements across cells, fine-tune dimensions, and preview layout behavior live as frames are resized. Layering and CSS export have been streamlined too, making the path from design to Dev Mode smoother and more predictable.
Meanwhile, Figma Draw adds a suite of vector illustration tools that finally give designers native options for texture, stroke variation, and custom shapes all inside the Figma environment. No more bouncing between Illustrator or Affinity. For product brands that rely on custom iconography or expressive visuals, Draw brings freedom and fidelity without sacrificing platform consistency.
Buzz, Brand, and the Canva-ification of Design Ops
Not everything in Figma 2025 is aimed at designers. Figma Buzz, a new tool for marketing and brand teams, feels like a deliberate push into Canva territory only with tighter brand control and smarter production at scale.
With Buzz, teams can create reusable, brand-approved templates that marketers can use to spin up everything from social assets to email banners. AI assists with editing and even bulk-generating assets using spreadsheet data. For scale-ups with evolving brand systems or enterprises wrangling distributed teams this is a serious unlock.
The real trick? It keeps the whole brand experience, from buttons to billboards within the same creative ecosystem.
Why It Matters
This year’s Config wasn’t just about new features. It was about reframing what a design platform can be: not just a space to think and sketch, but a hub where product teams design, build, ship, and scale without breaking context.
For companies working in high-stakes, highly regulated spaces think health, finance, education, this is more than convenience. It’s clarity. It means faster feedback loops. Tighter team alignment. Fewer gaps between design intent and user experience. And critically, it means that as AI becomes more embedded in our tooling, creative control stays where it belongs: in the hands of people who care about quality.
As Figma CEO Dylan Field put it, the next era of defining technology won’t be designed by accident. It’ll be shaped by teams with tools that are built for speed, scale, and vision. After Config 2025, Figma looks ready to lead that charge.