Apple's Scary Fast Event Recap

We check in with all the latest from Apple's Scary Fast event.

Published by Hamish Kerry

Last night, under the eerie glow of a Halloween moon, Apple enthusiasts and tech lovers eagerly tuned in to the much-anticipated "Scary Fast" event. At 8 pm ET, Apple revealed a spine-chilling array of innovations, setting the stage for a thrilling new chapter in technology. Let's delve into the heart of the event and unravel the marvels unveiled by Apple.

M3 Chip Series: Powering the Future

The spotlight of the evening was undeniably on Apple's groundbreaking M3 chip series. The M3, M3 Pro, and M3 Max chips were unveiled each a testament to Apple's relentless pursuit of excellence. These chips, built on a cutting-edge three-nanometer process, promise a quantum leap in performance and efficiency for the new generation of Macs (without actually making a "quantum leap").

Apple's new chi line up October 2023
(Via Apple)

Graphical Prowess Redefined

Apple emphasised the graphical prowess of the new M3 chips, incorporating hardware-accelerated ray tracing, mesh shading, and Dynamic Caching. The result? A dramatic increase in GPU utilisation, offering unparalleled visual experiences to users. Benchmark comparisons against the M1 chip showcased a staggering 2.5x rendering speed and a 30% increase in CPU performance. This advancement promises a future where graphics-intensive tasks are handled with effortless finesse.

MacBook Pro: A Symphony of Power and Portability

The MacBook Pro line received a breathtaking update. The sleek exteriors now boast a mesmerising Space Black hue, a nod to Apple's design legacy. Underneath this elegant facade lies the potent M3 chip, driving the 14-inch and 16-inch models. The emphasis on maximising GPU potential is evident, ensuring seamless performance for creative professionals and enthusiasts alike. Moreover, the battery life has been extended to a remarkable 22 hours, promising uninterrupted productivity on the go.

Late 2023 Apple MacBook Pro
(Via Apple)

iMac: A Splash of Color 

Apple's iMac lineup witnessed a vibrant transformation. The 24-inch form factor now sports a stunning array of colours, injecting personality into every user's workspace. Accompanying this visual feast is the M3 chip, elevating the iMac's capabilities to unprecedented heights. The addition of a 4.5K Retina display, a 1080p FaceTime camera, and a six-speaker system supporting Dolby Atmos and Spatial Audio promises a sensory delight for users engaging in multimedia experiences.

New Apple iMac colours
(Via Apple)

A Remarkable Feat: Shot on iPhone, Edited on Mac

As the event concluded, Apple humbly showcased a remarkable achievement: the entire event was shot on an iPhone and edited on a Mac. This not only highlighted the capabilities of Apple's devices but also served as a testament to the seamless integration between their products, enabling creative endeavours that push boundaries.


At Apple's "Scary Fast" event, the company unveiled its groundbreaking M3 chip series, featuring M3, M3 Pro, and M3 Max chips, promising exceptional performance and efficiency for Macs. The MacBook Pro line received an elegant Space Black makeover, powered by the potent M3 chip, offering seamless performance and extended battery life. The iMac lineup was transformed with vibrant colours and an M3 chip, enhancing visual and multimedia experiences. The entire event was shot on an iPhone and edited on a Mac, showcasing Apple's seamless product integration and pushing creative boundaries. Apple's event showcased a future where innovation meets elegance, setting a new standard for technology.

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