Our Work

Rugby Link.

We partnered with Rugby Link to design and develop a dedicated digital platform for the global rugby community. It connects players, clubs and agents, and brings structure, transparency and visibility to a recruitment process that has traditionally been fragmented and offline.

Rugby Link

Client

Fitness & Wellbeing

Sector

Web app

Product

2026

Year

Rugby Link on mobile phone

IDENTIFYING THE PROBLEM

Disconnected Recruitment Across Global Rugby.

Rugby is one of the UK's most established and widely followed team sports. England alone is home to more than 380,000 registered rugby union players, while the wider UK has well over half a million registered participants. At the elite level, England's Six Nations fixtures regularly draw audiences of more than four million. Across Europe, Rugby Europe represents 49 national unions, which makes for a connected network of clubs, players and professional opportunities.



Despite the scale of the sport, recruitment remains fragmented. For many rugby players, career progression still relies on word of mouth, personal networks and limited regional visibility. Clubs and agents face similar problems, with inconsistent recruitment processes, little transparency, little trusted infrastructure and few efficient ways to find talent across borders.



Existing platforms did not meet the needs of the sport. Generic recruitment products lacked rugby-specific functionality, while multi-sport platforms often gave poor user experiences and low trust amongst players and clubs alike.



Rugby Link saw an opportunity to rethink this. The goal was a dedicated digital environment tailored to rugby's pathways, positions and professional relationships, rather than another social network.



The platform also needed to scale beyond its initial audience. While the first release focused on players and agents, the long-term vision included clubs, fans, coaches, trainers, support staff, and ultimately expansion into other sports.



Key challenges included:

  • Limited visibility for players seeking contracts or international opportunities.
  • Fragmented and inconsistent recruitment workflows for clubs and agents.
  • Lack of rugby-specific filtering, discovery, and career development tools.
  • Low trust and poor user experience across existing recruitment platforms.
  • The need for scalable infrastructure capable of supporting future sports and audiences.
Rugby link website on mobile phones
Rugby Link website profile on a laptop
Rugby link agent and club profiles on phones
Rugby Link website on a mobile phone being held
Rugby Link Logo icon
Rugby link news feed icon
49 NationsConnected through Rugby Europe
380K+ PlayersRegistered across England's rugby union clubs
4M+ ViewersWatching England's biggest Six Nations clashes
CRAFTING THE SOLUTION

A Trusted Digital Ecosystem for Rugby.

Working closely with Rugby Link, we designed a platform that combines professional networking, recruitment tooling and community engagement in a single experience.



At the core of the platform is a role-driven onboarding journey for players, agents, clubs and fans. Each user type has its own registration flow, permissions and profile structure, which lets the platform balance openness with trust and verification.



Player profiles were designed to go beyond a traditional CV. Athletes can show career milestones, upload media, link highlights, share statistics and control profile visibility through privacy settings. This gives players more control over how they present themselves to clubs and agents globally.



To support recruitment, we implemented a search and discovery engine built around rugby-specific logic. Users can filter talent by position, contract status, rugby code, location and availability, which makes recruitment more targeted and efficient.



Alongside recruitment, Rugby Link adds a social layer for community engagement. A chronological activity feed, follow system and social interactions make the platform feel active and connected while keeping a professional focus.



Under the hood, the platform was engineered for scalability, performance and flexibility. The frontend was built using Next.js, with React Server Components and Incremental Static Regeneration for a fast, SEO-optimised experience across devices. On the backend, Laravel and Filament provide a secure and extensible foundation for user management, moderation and platform administration, while Payload CMS gives editors and administrators a flexible, code-first content workflow.



Social functionality, including activity feeds and interactions, is powered through GetStream integrations, which allow real-time community engagement without hurting platform performance. Meilisearch supports fast, rugby-specific search and discovery, while Stripe handles subscription and payment infrastructure. The platform is deployed within ISO27001-accredited hosting environments, with Docker-based deployment pipelines supporting consistent development, staging and production workflows.



Following an extensive discovery, UX strategy and prototyping phase, the platform secured investment backing and has now moved into full development with us. The project aims to modernise rugby recruitment and to lay the foundations for a scalable sports networking platform with global potential.


Rugby link profile searchRugby link paid profileRugby Link social media feedRugby Link agent profileRugby Link file uploadsRugby Link messagingRugby Link Agent Profile

WHAT WAS

Success for Rugby Link.

The result is a scalable, multilingual platform that modernises rugby recruitment and gives players, clubs and agents worldwide a more transparent and connected experience.



Outcomes include:

  • Centralised digital recruitment ecosystem tailored specifically to rugby
  • Improved player visibility across international markets and opportunities
  • More efficient discovery and recruitment workflows for clubs and agents
  • Greater trust through profile verification and moderation tooling
  • Multilingual platform supporting global user adoption
  • Scalable architecture designed for future sports expansion
  • Frontend experience optimised across devices
  • Structured content and community management through integrated CMS tooling

KEY FEATURES FOR

Rugby Link.

  • Role-based onboarding for players, agents, clubs, and fans
  • Detailed profile management with media uploads and privacy controls
  • Advanced rugby-specific search and filtering functionality
  • Chronological activity feed with follows, likes, and comments
  • Admin moderation and verification tooling built with Filament CMS
  • Multilingual support across English, French, and Spanish
  • Stripe-powered subscription and payment handling
  • Meilisearch integration for high-speed search experiences
  • WCAG-conscious accessible interface design
  • Scalable Next.js and Laravel architecture with Payload CMS integration

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