Our Work

PLAY NIMBUS.

We partnered with Play Nimbus to design and develop a next-generation sports gaming platform that transforms live football into an interactive social experience. Rather than simply following the action, Play Nimbus empowers fans to compete with friends, join creator-led communities, and build their football knowledge through skill-based gameplay, all while creating a scalable foundation capable of supporting millions of users.

Play Nimbus

Client

Social

Sector

Mobile App

Product

2026

Year

Play Nimbus mobile app header

IDENTIFYING THE PROBLEM

Reimagining Matchday for the Modern Football Fan.

Football has never been more connected. Fans consume matches across multiple screens, engage with creators on social media, debate tactics in online communities, and spend billions each year on fantasy sports and gaming experiences. Yet much of the traditional viewing experience remains passive, with supporters watching events unfold rather than actively participating in them.



At the same time, football fandom has become increasingly diverse. From lifelong season ticket holders to esports players, content creators, and digitally native audiences, modern supporters engage with the sport in very different ways. Existing fantasy platforms often cater to long-form seasonal competitions, leaving a gap for fast-paced, social experiences built around individual live matches.



Play Nimbus recognised an opportunity to create something fundamentally different. Rather than another fantasy football product, the ambition was to build a lifestyle platform that combines competitive gaming, community engagement, creator participation, and live football into a single experience.



The platform needed to balance accessibility for casual fans with enough strategic depth to keep experienced players engaged, while providing a technical architecture capable of supporting millions of users, additional sports, and future monetisation opportunities.



Key challenges included:

  • Designing an engaging gameplay experience around live football fixtures.
  • Supporting scalable infrastructure capable of serving more than one million users.
  • Delivering near real-time scoring using live sports data providers.
  • Building a progression system that rewards long-term engagement through XP, tiers, and tactical bonuses.
  • Enabling creators and partners to host community competitions through Ambassador Challenges.
  • Creating a flexible platform capable of expanding into additional sports and future game formats.
£18.9BGlobal fantasy sports market in 2024
1M+Users supported from launch
£3.6BGlobal sports fan engagement market
CRAFTING THE SOLUTION

A Fan-First Gaming Platform Built for Live Sport.

Working closely with the Play Nimbus team, we led a structured discovery process exploring gameplay mechanics, technical architecture, monetisation, user journeys, and long-term product strategy.



Rather than approaching the platform as a traditional fantasy football application, we focused on creating an experience that feels closer to a social game. Every interaction was designed to encourage competition, reward engagement, and strengthen community participation before, during, and after every match.



Players can quickly register using Apple or Google Sign-In before creating or joining Quick Games and Leagues with friends, communities, or creator-led audiences. Team selections are validated automatically before kick-off, with intelligent line-up locking, substitution handling, and a sophisticated scoring engine ensuring fairness throughout every fixture.



To encourage continued engagement, the platform introduces a comprehensive progression system built around XP, competitive tiers, streak multipliers, and tactical Bonus Chips. These strategic boosts add an extra layer of decision-making while rewarding loyal players through premium subscriptions and long-term progression.



Community engagement sits at the heart of the platform through the Ambassador Challenges framework. Content creators, influencers, and commercial partners can launch branded competitions, moderate communities, and reward participants using dedicated administrative tools, creating an ecosystem that extends beyond individual matches.



From a technical perspective, the platform was architected using Flutter to support both iOS and Android from a single codebase, alongside Laravel 12 and Filament CMS to provide secure administration of users, competitions, rewards, and platform content.



Live football data is processed through a custom scoring engine capable of handling substitutions, extra time, penalty shootouts, and complex scoring rules with complete data integrity. Laravel Reverb delivers near real-time match updates through socket-based communication, while Redis caching, queue-driven processing, and AWS cloud infrastructure provide the resilience required to scale as the platform grows.



Supporting integrations include Firebase Cloud Messaging for event-driven notifications, Amazon Cognito for authentication, S3 and CloudFront for secure asset delivery, CloudWatch for monitoring, and SQS/SNS for asynchronous processing and analytics workflows. Infrastructure is fully automated using Terraform and CI/CD pipelines, providing a robust deployment strategy from launch through future expansion.



The result is a scalable sports gaming platform that combines live football, community participation, creator engagement, and modern mobile technology into a single fan-first experience designed to evolve alongside the future of sport.

Play Nimbus Subscription TypesPlay Nimbus League CodePlay Nimbus FixturesLeague TableSelect playersplay nimbus player positionsPlay nimbus XP dashboard

WHAT WAS

Success for Play Nimbus.

The result is a highly scalable mobile gaming platform designed to transform football fans into active participants. Play Nimbus combines live sports data, social competition, creator-led communities, and long-term progression systems to create an engaging ecosystem capable of supporting millions of users while providing the flexibility to expand into new sports and experiences.



The solution includes:

  • Cross-platform Flutter application for iOS and Android.
  • Near real-time football scoring powered by live sports data integrations.
  • Quick Games and League competitions for different styles of play.
  • XP progression, player tiers, streak rewards, and tactical Bonus Chips.
  • Ambassador Challenges enabling creators and partners to host branded competitions.
  • Subscription-ready architecture supporting premium memberships and future monetisation.
  • Role-based administration through Laravel and Filament CMS.
  • AWS cloud infrastructure designed for high availability and large-scale growth.
  • Secure authentication with Apple, Google, and two-factor verification.
  • WCAG 2.2 conscious accessibility standards throughout the mobile experience.

KEY FEATURES FOR

Play Nimbus.

  • Apple and Google social sign-on with secure authentication
  • User onboarding and profile management
  • Quick Game competitions
  • Multi-match League competitions
  • Automated team validation and line-up locking
  • Intelligent substitution handling
  • Live scoring engine with support for extra time and penalties
  • Near real-time leaderboards
  • XP progression and player tier system
  • Tactical Bonus Chips
  • Streak rewards and achievement mechanics
  • Ambassador Challenges
  • Creator moderation tools
  • Community invitations and challenge management
  • Premium subscription support
  • Push notifications via Firebase Cloud Messaging
  • Live match updates through Laravel Reverb
  • Role-Based Access Control for users and administrators
  • Filament CMS for complete platform management
  • AWS cloud infrastructure
  • Redis caching and queue management
  • GDPR-conscious platform architecture
  • WCAG 2.2 accessible mobile design

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