Our Work
PATR.
We partnered with PATR to design a next-generation social platform that puts humour, creativity, and community back at the heart of online interaction. Conceived as a web-first platform, PATR challenges the engagement models used by traditional social media, replacing algorithm-driven outrage with a transparent, community-led experience designed to reward originality, participation, and positivity.
A Social Platform Designed Around Participation.
Working closely with the PATR team, we defined a platform that places community engagement at the centre of every interaction.
Instead of prioritising infinite scrolling and algorithmic manipulation, the experience revolves around a simple engagement loop: discover content, contribute, interact, build reputation, and return.
At the heart of the platform sits the PATR Score, a transparent scoring system that rewards quality content and positive participation through community reactions rather than hidden ranking algorithms. Leaderboards, badges, creator profiles, and community recognition provide meaningful incentives for users while avoiding many of the frustrations associated with traditional social media.
Content creation was designed to remain lightweight and accessible. Users can publish text, images, and video while categorising content into themed collections that extend discoverability beyond the initial news feed. Archive functionality ensures great content remains searchable long after publication, increasing its lifespan and encouraging long-term engagement.
Trust and safety were embedded from the outset. Automated moderation through OpenAI's moderation APIs combines with community reporting tools and dedicated administrator dashboards to create a platform capable of scaling responsibly without sacrificing user experience.
The wider platform architecture was designed using Next.js and React alongside Payload CMS, providing exceptional frontend performance, SEO capabilities, and flexible content management. A modular component-based architecture ensures future enhancements, including geolocation, creator tools, wellbeing features, premium memberships, and community competitions, can be introduced with minimal disruption.
Rather than simply replicating today's social media landscape, PATR establishes the foundations for a platform where humour, originality, and community once again become the primary drivers of engagement.
A Social Platform Designed Around Participation.
Working closely with the PATR team, we defined a platform that places community engagement at the centre of every interaction.
Instead of prioritising infinite scrolling and algorithmic manipulation, the experience revolves around a simple engagement loop: discover content, contribute, interact, build reputation, and return.
At the heart of the platform sits the PATR Score, a transparent scoring system that rewards quality content and positive participation through community reactions rather than hidden ranking algorithms. Leaderboards, badges, creator profiles, and community recognition provide meaningful incentives for users while avoiding many of the frustrations associated with traditional social media.
Content creation was designed to remain lightweight and accessible. Users can publish text, images, and video while categorising content into themed collections that extend discoverability beyond the initial news feed. Archive functionality ensures great content remains searchable long after publication, increasing its lifespan and encouraging long-term engagement.
Trust and safety were embedded from the outset. Automated moderation through OpenAI's moderation APIs combines with community reporting tools and dedicated administrator dashboards to create a platform capable of scaling responsibly without sacrificing user experience.
The wider platform architecture was designed using Next.js and React alongside Payload CMS, providing exceptional frontend performance, SEO capabilities, and flexible content management. A modular component-based architecture ensures future enhancements, including geolocation, creator tools, wellbeing features, premium memberships, and community competitions, can be introduced with minimal disruption.
Rather than simply replicating today's social media landscape, PATR establishes the foundations for a platform where humour, originality, and community once again become the primary drivers of engagement.
WHAT WAS
Success for PATR.
KEY FEATURES FOR