Our Work
PATR.
We partnered with PATR to design a social platform that puts humour, creativity and community back at the centre of online interaction. Conceived as a web-first platform, PATR challenges the engagement models of traditional social media and replaces algorithm-driven outrage with a transparent, community-led experience that rewards originality, participation and positivity.
A Social Platform Designed Around Participation.
Working closely with the PATR team, we defined a platform that places community engagement at the centre of every interaction.
The experience revolves around a simple engagement loop: discover content, contribute, interact, build reputation, and return. It does not rely on infinite scrolling or algorithmic manipulation.
At the heart of the platform sits the PATR Score, a transparent scoring system that rewards quality content and positive participation through community reactions, with no hidden ranking algorithm. Leaderboards, badges, creator profiles and community recognition give users meaningful incentives and avoid many of the frustrations of traditional social media.
Content creation was designed to stay lightweight and accessible. Users can publish text, images and video and place content in themed collections that extend discoverability beyond the initial news feed. Archive functionality keeps good content searchable long after publication, which extends its lifespan and encourages long-term engagement.
Trust and safety were embedded from the outset. Automated moderation through OpenAI's moderation APIs combines with community reporting tools and dedicated administrator dashboards to create a platform capable of scaling responsibly without sacrificing user experience.
The wider platform architecture was designed using Next.js and React alongside Payload CMS, giving strong frontend performance, SEO capabilities and flexible content management. A modular, component-based architecture means future enhancements, including geolocation, creator tools, wellbeing features, premium memberships and community competitions, can be introduced with minimal disruption.
PATR sets out the foundations for a platform where humour, originality and community drive engagement, and does not simply copy today's social media.
A Social Platform Designed Around Participation.
Working closely with the PATR team, we defined a platform that places community engagement at the centre of every interaction.
The experience revolves around a simple engagement loop: discover content, contribute, interact, build reputation, and return. It does not rely on infinite scrolling or algorithmic manipulation.
At the heart of the platform sits the PATR Score, a transparent scoring system that rewards quality content and positive participation through community reactions, with no hidden ranking algorithm. Leaderboards, badges, creator profiles and community recognition give users meaningful incentives and avoid many of the frustrations of traditional social media.
Content creation was designed to stay lightweight and accessible. Users can publish text, images and video and place content in themed collections that extend discoverability beyond the initial news feed. Archive functionality keeps good content searchable long after publication, which extends its lifespan and encourages long-term engagement.
Trust and safety were embedded from the outset. Automated moderation through OpenAI's moderation APIs combines with community reporting tools and dedicated administrator dashboards to create a platform capable of scaling responsibly without sacrificing user experience.
The wider platform architecture was designed using Next.js and React alongside Payload CMS, giving strong frontend performance, SEO capabilities and flexible content management. A modular, component-based architecture means future enhancements, including geolocation, creator tools, wellbeing features, premium memberships and community competitions, can be introduced with minimal disruption.
PATR sets out the foundations for a platform where humour, originality and community drive engagement, and does not simply copy today's social media.
WHAT WAS
Success for PATR.
KEY FEATURES FOR