Our Work

Super Benji.

We partnered with Super Benji for an intensive two-week UX design sprint, bringing a fresh perspective to an existing AI-powered sales platform and identifying opportunities to make the experience simpler, clearer, and more engaging.

Super Benji

Client

Workforce

Sector

Web app

Product

2026

Year

Super Benji Platform

IDENTIFYING THE PROBLEM

Making a Powerful Platform Easier to Navigate.

Super Benji is designed to take the repetitive work out of B2B sales outreach. The platform helps businesses identify prospects, research leads, create personalised messaging, automate follow-ups, integrate activity with CRM systems, and learn from campaign performance.


With significant functionality comes a UX challenge.


Different users arrive with different goals, levels of experience, and requirements. The existing onboarding and post-sign-up experience needed to accommodate these personas while making it immediately clear what users needed to do next.


Super Benji brought Arch in to provide a fresh UX perspective, identifying friction across the existing platform and exploring how design could improve engagement, account completion, navigation, and usability.


Rather than redesigning the product from scratch, we focused on the moments where targeted changes could make the biggest difference.


Key challenges included:

  • Reducing friction and potential drop-off after sign-up.
  • Making account setup and completion easier to understand.
  • Supporting different user personas through onboarding.
  • Improving navigation across an increasingly capable platform.
  • Creating clearer labels, messaging, and calls to action.
  • Exploring gamification as a way to encourage progress and engagement.
  • Delivering improvements quickly enough to maintain development momentum.
Super Benji Dashboard
Super Benji Platform
Super Benji Contact Button
Super Benji Onboarding
AI active button
Super Benji Symbol

CRAFTING THE SOLUTION

Two Weeks. One Collaborative Design Team.

Speed mattered, so we built the engagement around collaboration rather than lengthy handovers.



Our designers created shared working environments in Figma and worked actively alongside the Super Benji team throughout an intensive two-week sprint. This gave both teams visibility over work as it developed, allowing ideas to be discussed, refined, and agreed quickly.



We began with a focused UX/UI audit of the existing platform, looking closely at onboarding, account completion, navigation, messaging, and potential points of friction.

From there, we moved rapidly into design.



Wireframes and UX improvements were developed collaboratively, with particular attention paid to helping users understand their progress and what they needed to do next. We also explored gamification opportunities that could make account completion more engaging without adding unnecessary complexity.



Instead of disappearing for two weeks and returning with a finished concept, our designers worked in an agile rhythm with Super Benji throughout. Feedback became part of the design process rather than something that happened at the end.



That meant there was very little distance between design and development. Once designs were signed off, Super Benji's developers could immediately begin turning them into working product improvements.


WHAT WAS

Success for Super Benji. .

In two weeks, we moved from UX analysis to development-ready designs, giving Super Benji a prioritised set of improvements without slowing the pace of its existing product roadmap.



The sprint delivered:

  • A focused UX/UI audit of the existing platform.
  • Improved onboarding and post-sign-up user journeys.
  • Recommendations for simplifying account completion.
  • Gamification concepts designed to encourage engagement.
  • Wireframes for priority UX improvements.
  • Clearer navigation, labelling, and messaging.
  • Identification of potential friction and drop-off points.
  • A prioritised roadmap for continued UX improvement.
  • Development-ready designs that could move directly into implementation.



More importantly, the process demonstrated what can happen when design collaboration is built around the pace of the product team.



By working together in real time, we were able to bring an external perspective without creating an external bottleneck, helping Super Benji move from UX challenge to build-ready solution in just two weeks.


KEY FEATURES FOR

Super Benji.

  • UX/UI platform audit
  • Persona-led onboarding improvements
  • Post-sign-up journey optimisation
  • Account completion UX
  • Gamification and engagement concepts
  • Navigation improvements
  • Friction and drop-off reduction
  • Clearer interface messaging and labelling
  • Rapid collaborative wireframing
  • Shared Figma working environments
  • Prioritised UX improvement roadmap
  • Development-ready design handover


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