Our Work
PEGGI.
We partnered with Peggi to design a next-generation social platform that reimagines how older and vulnerable people stay connected with the people who matter most. Rather than replicating traditional social media, Peggi was conceived as an accessible, collaborative environment that helps families preserve memories, encourage daily interaction, and reduce the barriers many older adults face when using digital technology.
A Social Platform Built Around People, Not Algorithms.
Working closely with Peggi and healthcare stakeholders, we led an extensive discovery process exploring user behaviours, accessibility requirements, AI opportunities, and long-term product strategy.
Instead of beginning with features, we started by understanding the emotional needs of the platform's users. Every design decision was guided by a simple principle: technology should remove barriers rather than create them.
The result was a platform concept centred around Peggi Mode, a simplified experience featuring large touch targets, accessible typography, uncluttered navigation, and carefully considered user journeys designed specifically for elderly users. Administrative complexity was removed entirely from the primary user experience, allowing older users to remain connected without worrying about settings, passwords, or accidental changes.
Rather than functioning as another social feed, Peggi was designed as a collaborative family space. Shared albums, chronological timelines, group messaging, audio and video calling, and memory prompts encouraged families to actively contribute content while creating a permanent digital archive of important life moments.
Artificial intelligence formed a key part of the long-term product vision. During discovery, we explored opportunities including intelligent photo categorisation, natural language search, automatically generated timelines, AI-generated captions, and future voice synthesis capabilities that could create richer, more engaging reminiscence experiences.
Technically, the platform was architected using Flutter to support iOS, Android, and web from a single codebase, alongside Laravel and Filament to provide a secure, scalable backend and intuitive content management experience. Supporting integrations included Stream for communications, Firebase Cloud Messaging for notifications, RevenueCat for subscription management, and Amazon S3 for secure media storage. The wider infrastructure was designed around UK-hosted, ISO27001-accredited environments with GDPR and DTAC compliance at its core.
The result was a comprehensive product strategy and technical architecture designed to create a safer, simpler, and more human digital experience for older people while providing families with an entirely new way to preserve memories together.
A Social Platform Built Around People, Not Algorithms.
Working closely with Peggi and healthcare stakeholders, we led an extensive discovery process exploring user behaviours, accessibility requirements, AI opportunities, and long-term product strategy.
Instead of beginning with features, we started by understanding the emotional needs of the platform's users. Every design decision was guided by a simple principle: technology should remove barriers rather than create them.
The result was a platform concept centred around Peggi Mode, a simplified experience featuring large touch targets, accessible typography, uncluttered navigation, and carefully considered user journeys designed specifically for elderly users. Administrative complexity was removed entirely from the primary user experience, allowing older users to remain connected without worrying about settings, passwords, or accidental changes.
Rather than functioning as another social feed, Peggi was designed as a collaborative family space. Shared albums, chronological timelines, group messaging, audio and video calling, and memory prompts encouraged families to actively contribute content while creating a permanent digital archive of important life moments.
Artificial intelligence formed a key part of the long-term product vision. During discovery, we explored opportunities including intelligent photo categorisation, natural language search, automatically generated timelines, AI-generated captions, and future voice synthesis capabilities that could create richer, more engaging reminiscence experiences.
Technically, the platform was architected using Flutter to support iOS, Android, and web from a single codebase, alongside Laravel and Filament to provide a secure, scalable backend and intuitive content management experience. Supporting integrations included Stream for communications, Firebase Cloud Messaging for notifications, RevenueCat for subscription management, and Amazon S3 for secure media storage. The wider infrastructure was designed around UK-hosted, ISO27001-accredited environments with GDPR and DTAC compliance at its core.
The result was a comprehensive product strategy and technical architecture designed to create a safer, simpler, and more human digital experience for older people while providing families with an entirely new way to preserve memories together.
WHAT WAS
Success for Peggi.
KEY FEATURES FOR