A new way to share macroeconomic reports.
We assisted Pantheon Macroeconomics in developing a home for users to access their economic analysis reports with a new iOS and Android Flutter app .
Client
Pantheon Macroeconomics
Sector
Finance
Product
Mobile App
Year
2023
Modern insights for modern users.
Pantheon Macroeconomics is a leading provider of independent, timely economic intelligence for financial professionals worldwide. Their daily subscription-based analysis reports, renowned for being reliable, jargon-free, and accessible, are widely read by banks, hedge funds, pension funds, and more.
Pantheon Macroeconomics approached Arch to enhance their existing app, which had been in use for five years. The outdated application offered limited options for modular updates and lacked essential features such as push notifications, smooth transitions, and a robust user experience.
The project required a complete overhaul to align the app with Pantheon Macroeconomics' current brand guidelines and introduce modern functionality designed to improve user engagement and retention throughout its lifecycle. This upgrade aimed to provide users with a seamless, engaging experience, ensuring the app remains an essential tool for accessing timely economic insights.
A User-Driven Solution.
Our solution began with a thorough Discovery phase to define core functionality and identify enhancements. We introduced personalised homepages for paid and free users, ensuring a tailored experience. User personas guided the design, making Pantheon reports more accessible and valuable. Geolocational tagging and advanced search features improved content discovery. Additionally, push notifications kept users informed with timely market updates.
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