A Revolution in B2C E-Commerce.
We partnered with Rokista to develop a seamless, distraction-free marketplace that redefines how customers and businesses connect.
Client
Rokista
Sector
Retail
Product
Web app
Year
2022
Traditional online marketplaces often rely on intrusive advertising and aggressive marketing tactics to connect businesses with customers. Rokista sought to eliminate unnecessary distractions and create a customer-first experience where users express interest in products, allowing businesses to initiate direct conversations without excessive promotion.
The key challenges were:
- Reversing the traditional marketplace model, where customers lead the engagement instead of businesses.
- Creating a clean, distraction-free interface, eliminating intrusive ads and unnecessary information.
- Ensuring functionality-first design, prioritising usability over excessive features.
To achieve this, Rokista needed a custom-built digital platform that offered intuitive navigation, precise product search capabilities, and seamless buyer-seller interactions while maintaining a minimalist, user-friendly approach.
$6 tn
Global Market
31.8%
Market Share
60m
UK E-com
Users
A Streamlined, Functionality-First Marketplace.
To ensure Rokista’s alternative marketing and e-commerce platform stayed true to its vision, we conducted a custom discovery and design programme, refining user functionality to align with its unique buyer-seller relationship model. The result is a quiet, efficient marketplace that prioritises functionality over noise, fostering direct customer-supplier engagement. Key enhancements include a dual-profile system for tailored buyer and seller experiences, advanced keyword matching and categorisation for quick product discovery, and a geolocation-based search for filtering by proximity.
The platform features an intuitive UI/UX design, providing a clean, distraction-free interface, and is powered by a robust Laravel backend and React web frontend for scalability and high performance. Additionally, an integrated payment gateway streamlines transactions, ensuring a seamless and efficient marketplace experience.
What did it look like?.
A simplified, ad-free marketplace, making buying and selling more efficient.
Seamless buyer-seller connections, allowing businesses to engage with interested customers directly.
Highly functional search and categorisation, improving product discovery.
A scalable, mobile-responsive design, ensuring accessibility across all devices.
A strong foundation for future expansion, enabling the introduction of additional marketplace features.
By focusing on clarity, functionality, and direct engagement, Rokista redefines the e-commerce experience and positions itself as an alternative to conventional online marketplaces.
Rokista.
- Fully mobile responsive design, optimised for all devices.
- Dual user profiles, allowing seamless buyer and seller interactions.
- Advanced search and keyword matching, improving product discoverability.
- Geolocation-based filtering, helping users find nearby sellers.
- Admin tools for monitoring searches and reporting guideline breaches.
- Secure payment gateway integration, ensuring smooth transactions.
- React web frontend & Laravel backend, ensuring scalability and performance.
From the Design Team.
"For Rokista, our goal was to create a marketplace that stripped away unnecessary noise and prioritised clarity and usability. Through research, wireframing, and user testing, we developed a cohesive design system, ensuring visual consistency and an intuitive shopping experience. By incorporating a component library and structured design guide, we built a streamlined, future-proof marketplace that stands out from conventional e-commerce platforms."
Howard Laws, UI/UX Designer at Arch
