About The Client
SKIN is an online community that connects users with the people and products they love. The iOS and Android app features a personal inventory of products or 'shelf' with which users can interact to showcase their most used skincare products. As well as sophisticated social networking protocols that allow users to interact with other passionate members of the beauty community, follow influencers and share new products with their friends.
The team at SKIN came to Arch with a great branding and initial design work that they wanted to expand on. Following the discovery process, plans were made to adapt the design work that had already been done to reflect core present and future functionality, while maintaining the essence of the brand that they had become fond of. We explored through discovery the implementation of key features including the ability to scan barcodes to upload product data to the user's shelf, as well as how best to ensure the application stays true to the objective of being a socially interactive platform.
We built and delivered several features to improve the user offering of the application including a price comparison tool, allowing for users access to the best price for the skincare products their after, as well as an opportunity for brands to offer specific deals to SKIN users. We included a dynamic search tool that helps users not only find products but also influencers and friends on the platform.
We also thought it was prudent to provide an easy way for users to catalogue their own products currently in their collection, to do this, we implemented a barcode scanner, linked to a product database for quick access to thousands of skincare products. In cataloguing products effectively, we were also able to ensure that users to could search for products based on included and excluded ingredients, meaning suggested products, lists and guides were tailored to those appropriate for the user's skin type and requirements, be them sensitive, dry or vegan and cruelty-free.
The app has featured in a number of major publications including OK Magazine
1. shelf - upload your favourite products, arrange them however you like, hide the ones you want to keep private, receive discount notifications. Scan barcodes and add products from your physical to digital shelf.
2. social - connect with your friends, followers and heroes; share and recommend products, find answers to your questions, exchange wishlists.
3. source - discover new brands and products, find out who uses them, buy them for the best price, receive expert advice.
SKIN App Overview
We're so pleased to have had the opportunity to share in the journey of creating the SKIN App. Check out this great app overview video to see the UI in action.
Arch provides valuable guidance to encourage the implementation of effective marketing strategies. A dedicated partner, they promote the iOS and Android apps on their social media profiles and help build the client’s network. They effectively communicate and efficiently execute the project.
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