Crags Adventures
We helped the UK’s No.1 Outdoor Activity Company, Crags Adventures get noticed online with a new website.
About The Client
Crags Adventures is a family-run outdoor adventure company based in the stunning Lake District, and has been operating since 2012. They specialise in canyoning and ghyll scrambling, offering unique, safe, and thrilling experiences for individuals, families, and corporate groups. Known for their top-tier equipment, Crags Adventures prides itself on providing unforgettable outdoor adventures.
Crags Adventures is also one of the few UK companies with canyoning-specific guiding and rescue qualifications, ensuring that participants are in expert hands.
The Problem
While Crags Adventures thrived in the adventure tourism space, their website was holding them back. Built a few years ago, it suffered from poor SEO, lack of categorisation, and wasn’t mobile-responsive. This outdated site negatively impacted their search rankings, meaning potential customers had difficulty finding them online. Additionally, the overall user experience on the site was lacking, making it hard for visitors to navigate and book activities.
The Solution
Arch partnered with Crags Adventures to redesign and rebuild their website on a more advanced WordPress platform. The new site is mobile-responsive, SEO-optimised, and designed for a better user experience. We incorporated proper signposting, categorisation, and content optimisation, ensuring that potential customers could easily find and book activities. Using Elementor content builder, we ensured a seamless design process while keeping the development efficient.
By transferring their DNS and addressing the SEO issues, Crags Adventures now enjoys a quicker, more user-friendly website that reflects the quality of their outdoor experiences. The site not only improved functionality but also enhanced their digital presence, allowing them to attract more adventurers eager to experience the Lake District.
Crags Adventures Website Features
- SEO optimised for better online visibility.
- Fully mobile-responsive to cater to modern users.
- Rebuilt with a focus on usability and quick navigation.
- Improved site speed and categorisation for easier bookings.
- Integration with Bookwhen for seamless activity scheduling and bookings.
- Integration with TripAdvisor to display reviews.
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