The new face of Web3 entertainment.
We worked with Clozer to design a new web3 platform which connects users to the biggest and best from the world of football, music and society.
Client
Clozer
Sector
Finance
Product
Web app
Year
2022
Clozer is an innovative Web3 platform that enables fans to connect with like-minded communities, access exclusive content from football clubs, influencers, brands, and music artists, and collect authentic NFTs.
Clozer partnered with us to develop a platform that bridges the gap between Web2 accessibility and Web3 NFT integration. Their goal was to create an intuitive user experience that welcomes first-time NFT buyers while encouraging exploration and engagement.
Our initial discussions focused on designing a user-friendly Web2 frontend that seamlessly connects to a robust Web3 NFT system, ensuring the platform offers both ease of use and excitement for fans navigating the worlds of football, music, and digital collectibles.
Blockchain
Technology
Crypto Coin
Integration
NFT
Cards
A validation of Clozer.
Initially, we undertook an extended discovery with Clozer, outlining how we could apply effective UI and UX principles to the design while simplifying the platform’s overall technical architecture. Building on this foundation, we were engaged to design the platform with a focus on expanding interactivity for members. This led to the inclusion of diverse interactive content, such as quizzes, polls, and forums, designed to foster deeper community engagement and immersion. Our solution also incorporated provisions for multiple user views, including distinct Authorised and Unauthorised experiences. Unauthorised users could explore the platform, view upcoming drops, and preview membership benefits to generate excitement and encourage sign-ups, while Authorised users gained access to a central hub for managing club memberships, purchasing NFTs, and trading within the platform.
From the designers.
The user experience was a major consideration for us from the outset and throughout the project. Everything from quizzes to rewards was thoroughly thought out, incorporating the two key user perspectives. To allow a broader range of users to engage with the service, design considerations for greater clarity and education on the NFT tokens were paramount.
Making members feel like they were a part of the community was also important, so interactivity on multiple levels, both with other members and with the clubs, was implemented. It was great working within the web 3 space, expanding my knowledge of designing for trading marketplaces was a big part of the project.
- Lewis Rickman, Designer
