A New Look for the DM Commission.
We partnered with the Data & Marketing Commission to rebuild their public‑facing website, improving usability for individuals lodging complaints and for organisations looking for regulatory information.
Client
Data & Marketing Commission
Sector
Workforce
Product
Web app
Year
2025
Clearer User Navigation.
The DMC’s website played an important role in serving two key audiences: individuals looking to raise a complaint, and organisations seeking guidance on regulatory standards. While the existing site housed a wealth of useful information, it had grown over time into something that was more functional than intuitive. Navigating between sections could feel a little dense, and the structure didn’t always make it easy for users to find what they needed quickly.
In particular, the “Make a Complaint” pathway, arguably the most important function for members of the public, wasn’t as prominent or streamlined as it could be. For individuals unfamiliar with regulatory processes, the journey to submit a complaint sometimes felt more complicated than it needed to be.
The site also hadn’t been fully optimised for mobile or tablet users, which introduced friction for those accessing it on the go. And while the overall tone reflected the organisation’s professionalism, there was room to make the language and layout feel more welcoming and human, especially for users engaging with the DMC at what might be a stressful or uncertain moment.
What the DMC needed wasn’t a total reinvention, but a thoughtful rework, something that retained the integrity of their brand and the depth of their content, while creating a clearer, more approachable experience for every type of user.
Reimagining the DM Commission.
We redesigned the site with a user‑first mindset, creating a cleaner, more intuitive platform that reflects the DMC’s authority while making the experience more accessible to everyday users. The new layout brings the “Make a Complaint” call to action to the forefront, streamlining the journey for individuals and ensuring that the process feels clear and approachable from the outset. Behind the scenes, we implemented a responsive design that works seamlessly across desktop, tablet, and mobile devices—resolving a key limitation of the previous site.
Respecting the DMC’s established brand, we retained a professional visual identity while reworking the site structure to better support two distinct user journeys. Individuals can now easily access a guided complaints flow, with simplified navigation and helpful content along the way. At the same time, organisations and DMA members are able to quickly find information on the DMA Code, complaint procedures, investigations, and rulings—thanks to clearer content hierarchy and a more purposeful separation between public-facing and regulatory content. The result is a dual-purpose platform that feels balanced, accessible, and fit for purpose.
