Over the past 10-15 years, we have seen the rise of some of the biggest companies in the world. These smartphones & social platforms have done a phenomenal job at satisfying our basic human need for connection; they enable us to connect with our world. Having access to information, music, comedy, role models & friends can be so good for our mental happiness. But it’s widely documented that for many of us, it’s gone too far.
That’s given rise to a new wave of booming apps & businesses that promise to help us switch off from the world. We all know we should switch off more - especially at night so we can get the sleep our mind, body & economy need - but for a lot of us, it still proves too difficult.
Maybe The Spice Girls knew this was coming back in 1997 when they sang " Too much of something is bad enough, but… Too much of nothing is just as tough ". Because for me, that’s what it is.
More practical advice would be to utilise the Do Not Disturb Mode on phones, but I believe the full solution needs to go further than that.
Phil Neale - Snoozle FounderSnoozle is a platform for friends, creators & brands that helps you switch off with your world, not from it.