Empowering the Hospitality Sector with a Tailored Digital Platform.

SMASH is on a mission to tackle obesity and improve young people’s relationship with food through education, access, and rewards. Their latest initiative sought to create a platform that helps restaurants engage better with customers, particularly in underserved communities.

The key challenges were:

• Restaurants often lack tailored digital tools, relying heavily on social media for promotion.
• Existing customer engagement platforms do not cater specifically to the hospitality industry’s needs.
• A scalable solution was needed, allowing for future expansion and feature development.

SMASH needed a structured Discovery phase to test feasibility, refine their vision, and build a roadmap for an MVP that was functional, easy on the eye, and matched what the industry needed.

In the Discovery phase we worked with SMASH to define the platform’s core features, map user personas, and plan the development path. That gave us a clear picture of how restaurants, food brands, bloggers, and customers would use the platform. We delivered a full scope of work (SOW), which gave SMASH the structure to make product decisions with confidence and a base that could scale.

Key outcomes included detailed personas, an analysis of user pain points, and a roadmap covering both the consumer app and the web-based management portal. We refined UX pathways from SMASH’s existing design concepts and built a flexible framework for future iterations. Discovery produced a validated proof of concept, a clear MVP plan, and an experience shaped around real user needs. SMASH can now move towards launching a hospitality engagement platform that meets industry demand and supports healthier choices.

• User profile creation, for restaurant owners, bloggers, and customers.
• Customised restaurant profiles, so businesses can show their offerings.
• Interactive customer engagement tools, improving restaurant-user relationships.
• E-commerce and promotions integration for targeted food offers.
• A scalable framework for adding features later.