Making the Digital World Accessible for Everyone.
We partnered with Recite Me to develop a cloud-based web accessibility solution, helping millions of users customise websites to meet their needs.
Client
Recite Me
Sector
Workforce
Product
Web app
Year
2016
Creating a Unified, Scalable Digital Platform.
The Direct Marketing Association (DMA) represents over 1,000 UK companies, providing industry guidance, networking events, and legal support. However, their existing digital platforms were fragmented and outdated, creating inefficiencies across the organisation.
Key challenges included:
- A legacy website built on Drupal that was difficult to maintain and prone to security vulnerabilities.
- A disjointed CRM system (CIVI CRM) that did not align with their website, complicating internal workflows.
- A manual, paper-based awards judging system, requiring excessive administrative effort.
- The merger with the Institute of Data and Marketing (IDM) in 2015, which required seamless integration of data and processes.
DMA needed a modern, scalable solution that would streamline operations, enhance user experience, and future-proof their digital ecosystem.
7.1 Million
Toolbar Launches
46m Pages
Made Inclusive
9000
Inclusive Websites
A Custom-Built Digital Ecosystem.
To address these challenges, we worked with DMA to develop a comprehensive suite of digital solutions, including a new website, an integrated CRM system, and an online awards platform. Following the successful launch of these systems, we continued to enhance and optimise DMA’s digital operations, ensuring their platform remains at the forefront of the industry. This included a fully custom-built website to replace the outdated Drupal system, delivering improved performance and security. We also developed a bespoke CRM solution, designed to integrate seamlessly with the website and internal workflows. A digital awards judging platform was introduced to eliminate manual processes and boost overall efficiency. To further streamline operations, we implemented automated invoice processing and email integrations, significantly reducing administrative workload. All of this sits on a scalable infrastructure, built to support future growth and quickly adapt to evolving business needs.
A Custom-Built Digital Ecosystem.
To address these challenges, we worked with DMA to develop a comprehensive suite of digital solutions, including a new website, an integrated CRM system, and an online awards platform. Following the successful launch of these systems, we continued to enhance and optimise DMA’s digital operations, ensuring their platform remains at the forefront of the industry. This included a fully custom-built website to replace the outdated Drupal system, delivering improved performance and security. We also developed a bespoke CRM solution, designed to integrate seamlessly with the website and internal workflows. A digital awards judging platform was introduced to eliminate manual processes and boost overall efficiency. To further streamline operations, we implemented automated invoice processing and email integrations, significantly reducing administrative workload. All of this sits on a scalable infrastructure, built to support future growth and quickly adapt to evolving business needs.
What Success Looks Like.
Key enhancements include:
- On-the-fly accessibility adjustments, allowing users to change fonts, colours, and spacing.
- Text-to-speech functionality, converting digital content into audio.
- A dynamic parsing engine, adapting accessibility tools to suit each webpage’s structure.
- Modular framework architecture, ensuring extensibility and future scalability.
- By focusing on high throughput and low latency, we designed a platform that handles large volumes of traffic efficiently while providing an intuitive experience for users worldwide.
Through continuous updates and new features, Recite Me has become a leading force in web accessibility, helping businesses and organisations make their digital platforms inclusive for all users.
