Over an intensive four-week Discovery process, we worked closely with Pidgeon to align their business strategy with current digital practice, as a foundation for their entry into the EV leasing market. Through in-depth workshops and targeted research, we helped shape a clear product vision and delivered a Discovery Pack and scope document to guide next steps. This gave Pidgeon the clarity and direction needed to build a purpose-driven platform.
The Discovery phase delivered a refined brand and business strategy aligned with the evolving EV market, a clear technology roadmap to support scalable development, and defined audience engagement tactics to attract and convert their target market. We also supported budget-efficient feature prioritisation and developed a structured sprint plan for the journey from concept to launch. With these in place, Pidgeon is ready to bring its EV leasing service to market.
