Pidgeon is a car leasing platform with a twist, focusing exclusively on electric vehicles (EVs) to offer a sustainable alternative to traditional car rentals. With a strong vision but no existing platform, they needed expert guidance to define their business goals, target market, and technology strategy.

The key challenges were:

• Refining the brand identity, ensuring alignment with the growing EV market.
• Understanding customer needs, defining the core audience and engagement strategy.
• Choosing the right technology and features, ensuring scalability and seamless user experience.
• Mapping a clear roadmap, outlining the best path from concept to launch.
  

To bring their vision to life, Pidgeon partnered with Arch for a comprehensive Discovery phase, ensuring the platform would be built with purpose, efficiency, and future growth in mind.

Over an intensive four-week Discovery process, we worked closely with Pidgeon to align their business strategy with digital best practices, ensuring a strong foundation for their entry into the EV leasing market. Through in-depth workshops and targeted research, we helped shape a clear product vision and delivered a comprehensive Discovery Pack and scope document to guide next steps. This process gave Pidgeon the clarity and direction needed to build a purpose-driven, high-performance platform.

The Discovery phase delivered tangible outcomes: a refined brand and business strategy aligned with the evolving EV landscape; a clear technology roadmap to support scalable development; and well-defined audience engagement tactics to attract and convert their target market. We also supported budget-efficient feature prioritisation and developed a structured sprint plan to streamline the journey from concept to launch. With these pillars in place, Pidgeon is now primed to bring a game-changing EV leasing experience to market—one that reflects the future of sustainable, tech-enabled mobility.

• Comprehensive business goal alignment, ensuring strategic clarity.
• Defined target market, refining customer acquisition strategies.
• Technology recommendations, identifying scalable solutions and APIs.
• Budget-focused feature prioritisation, maximising investment efficiency.
• Sprint planning roadmap, ensuring a structured development timeline.