Pidgeon is an online car leasing platform with a twist. They focus exclusively on electric vehicles, providing a green alternative to standard rentals.

About The Client

About The Client

Pidgeon appointed Arch to deliver a website discovery project for a new EV platform. So why is discovery so key for Arch? Put simply Discovery allows us to understand what function the website needs to perform to support your business goals. Without this knowledge, the launch will only deliver generic results.



The Problem

The Problem

Arch were engaged to assist Pidgeon in defining their product goals and brand. They had a strong idea of what they wanted to achieve but needed the expertise and know-how to get there. We recognised the best solution for Pidgeon was to run through an extensive Discovery with them. Delivered over a 4-week duration, allowing time for a full day workshop + post-workshop activity to refine direction, leading to the eventual discovery pack & scope deliverable this allowed us to ask:

  • What are your goals?
  • What is your strategy?
  • How do you operate?
  • Where can a website support this activity?



The Solution

The Solution


The answers to these questions armed us with the knowledge to deliver a bespoke website scope, with recommendations as to:

  • How best to engage the core audience of the site.
  • Which technology to use, along with any third-party APIs.
  • The best features to focus the budget against.
  • Future roadmap considerations.
  • As well a project sprint plan that gets us to go-live in a timely manner.

We also expanded into:

  • Business goals
  • The target market
  • The goals of the website

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