Empowering Young People with Mental Health Resources.
We partnered with NHS England to create an engaging, on-demand mental health resource for 12–18-year-olds, broadening access to essential support services.
Client
NHS Trailblazers
Sector
Health
Product
Web app
Year
2021
Breaking Barriers in Mental Health Support.
The NHS Trailblazers initiative provides crucial mental health support to young people in at-risk areas, ensuring they receive guidance and care when needed. While 7,500 young people have already received support, NHS England recognised the need to extend their reach beyond face-to-face and mobile sessions to an accessible, digital-first platform.
The key challenges were:
- Creating a centralised resource to display NHS-approved mental health services.
- Providing clear signposting to young people, parents, carers, and professionals.
- Educating young people on mental health and reducing stigma.
- Ensuring accessibility and engagement for a broad age range (12–18).
The solution needed to be dynamic, engaging, and easy to navigate, encouraging young people to take control of their mental health journey.
£11B
Industry
280,000 Employed
In Arts
89%
16 and
Over Engaged in Arts
An Engaging and Accessible Mental Health Hub.
To address these challenges, we developed an interactive, youth-focused platform that provides valuable mental health education and directs users to NHS support services. By making mental health information more accessible and engaging, the platform helps reduce stigma and encourages open conversations around mental well-being. Key enhancements include login and registration functionality for personalised experiences; engaging multimedia content such as videos, animations, memes, and GIFs; extensive signposting to relevant services and resources; clear navigation and targeted content tailored for young people, parents, and professionals; a vibrant, accessible design featuring bright colours, playful fonts, and animations; mobile responsiveness for access anytime, anywhere; elastic search and effective filtering to help users find information quickly; and third-party analytics integration, enabling the NHS Trailblazers team to track engagement and continually optimise the platform.
An Engaging and Accessible Mental Health Hub.
To address these challenges, we developed an interactive, youth-focused platform that provides valuable mental health education and directs users to NHS support services. By making mental health information more accessible and engaging, the platform helps reduce stigma and encourages open conversations around mental well-being. Key enhancements include login and registration functionality for personalised experiences; engaging multimedia content such as videos, animations, memes, and GIFs; extensive signposting to relevant services and resources; clear navigation and targeted content tailored for young people, parents, and professionals; a vibrant, accessible design featuring bright colours, playful fonts, and animations; mobile responsiveness for access anytime, anywhere; elastic search and effective filtering to help users find information quickly; and third-party analytics integration, enabling the NHS Trailblazers team to track engagement and continually optimise the platform.
Success.
The NHS Trailblazers platform is already making a significant impact:
- Expanding mental health education and service accessibility for young people.
- Providing a welcoming, stigma-free space for mental health conversations.
- Enhancing engagement with interactive, visually appealing content.
- Supporting a wide user base, from young people to parents and professionals.
- Driving insights through analytics, improving the effectiveness of the platform.
By combining education, technology, and accessibility, the NHS Trailblazers platform is shaping the future of youth mental health support.
NHS Trailblazers.
- User login and registration, offering personalised engagement.
- Dynamic multimedia integration, featuring videos, animations, memes, and GIFs.
- Targeted signposting, connecting young people to NHS-approved resources.
- Clear navigation and filtering, improving user experience and accessibility.
- Vibrant, youth-friendly design, making mental health support more engaging.
- Mobile responsiveness, ensuring support is available anywhere, anytime.
- Integrated analytics, helping NHS England refine and improve the platform.
