Our Work

Building the Ultimate Wrestling Hub.

We partnered with Cultaholic to redesign their website and improve its performance, user experience and engagement for a growing fanbase

Cultaholic

Client

Social

Sector

Web app

Product

2024

Year

Cultaholic website screenshot on red background

IDENTIFYING THE PROBLEM

A Platform Fit for Wrestling Fans.

Cultaholic is a leading platform for wrestling fans, with daily news, in-depth articles, quizzes and video covering WWE, AEW and beyond. It has over 1 million annual users, 25+ new articles a day and over 1,000 YouTube videos a year. Its website needed to scale with that content demand.

The previous website struggled with performance, content management and user engagement, which made Cultaholic’s fast publishing schedule hard to keep up. They needed a modern CMS to speed up content creation, better SEO to bring in traffic, and interactive features such as quizzes and trending news. The challenge was to migrate all existing content, introduce a more flexible system, and deliver a faster, more intuitive experience without disrupting ad revenue or search rankings.

A person using the cultaholic website on an ipad

1m+ Annual users

25+Articles added per day

1.7mWeekly WWE Viewership

CRAFTING THE SOLUTION

A Wrestling Platform Worthy of the Main Event.

To meet Cultaholic’s goals, we designed and developed a brand-new website on a high-performance architecture that could hold their large content library and growing audience. Using Payload CMS, we built a flexible platform where Cultaholic can manage posts, quizzes and videos easily, and the website stays fast, structured and SEO-friendly.

CRAFTING THE SOLUTION

A Wrestling Platform Worthy of the Main Event.

What was

Success for Cultaholic?.

Faster load times and better mobile performance, tuned for their 90% mobile audience.
A streamlined user experience with smooth navigation on desktop and mobile.
Stronger SEO performance and more organic traffic.
Real-time analytics on user engagement and content popularity.
More user interaction through quizzes, trending news and article highlights.

The result is a responsive, engaging platform for Cultaholic’s wrestling content.

Key features for

Cultaholic.

Payload CMS integration for a flexible and scalable content management system.
Trending news module, dynamically updating based on real-time engagement.
Interactive quizzes, articles and blogs that give fans more to do.
Structured tagging and categorisation, improving content discovery.
An SEO-optimised framework for better search rankings and visibility.
Image optimisation for better responsiveness across all devices.
Light and dark mode, so users can choose how the site looks.

In reflection

Testimonial.

"I couldn't praise the development team enough; they were fantastic. On the other hand, the design team factored in all of the features we wanted to bring over from the old website or introduce on the new website. Arch added little flourishes to the new site, which we hadn't asked for, but made the UX more enjoyable and kept users coming back to the website. Across the board, Arch was fantastic, exceeding our expectations in design and development."

Adam Pacitti, MD, Cultaholic

A picture of the arch office with developers working

Work with us.

Got an amazing idea and need a dedicated specialist team to help get it off the ground? Got a thriving business that you’re looking to take to the next level? Get in touch today and see how can work together.

Got an idea? Let us know.

Looking to kickstart your project or find the perfect team to bring your new product to market? Get in touch with us today.