Cultaholic, a leading digital platform for wrestling enthusiasts, is renowned for its engaging content, which includes daily posts, quizzes, and in-depth articles on WWE, AEW, and other wrestling events. The site attracts a massive audience annually, featuring as a home for many die-hard wrestling fans. 

With a YouTube channel that produces around 1,000 videos annually, a gaming channel producing over 350 videos a year, and a thriving TikTok presence with 42,000 followers, Cultaholic needed a robust, scalable, and efficient website solution to match their digital content needs.

Cultaholic's primary objective was to transform their website into a more engaging, user-friendly platform that would better serve their growing fanbase. They aimed to migrate all existing content from their previous platform while introducing a modern content management system (CMS) to streamline their content creation and publication processes. Enhancing search engine optimisation (SEO) and driving increased user engagement and traffic were key goals, alongside the development of new interactive features such as quizzes, blogs, and trending news highlights. The overarching goal was to create a dynamic, responsive platform that reflects the fast-paced, ever-evolving world of professional wrestling, solidifying Cultaholic's status as the go-to destination for wrestling fans seeking daily content and interaction.

To meet Cultaholic's objectives, we designed and developed a completely new website focused on enhancing both user experience and overall performance. The platform was built using Payload CMS, which gave Cultaholic the flexibility they needed by allowing structured content to cater to their specific requirements. The new site also significantly improved performance, offering better speed and scalability to handle large volumes of daily traffic. We further enhanced the customisability of the platform by implementing custom content types and tagging systems, streamlining the process of creating posts and quizzes.

Key features included a trending news section that dynamically highlights the most viewed articles of the day, driving user engagement. We also implemented best practices for image management to ensure high-quality visuals across all devices. By closely collaborating with Cultaholic throughout the development process, we ensured that the website's redesign did not disrupt ad revenue or affect the user experience. Despite the complexity of the project, it was delivered successfully within just four months.