Wonderlust: Apple's Latest Line-up

Following on from this month’s Apple event, we take a look at the latest in their line-up of phones, watches, and of course the contested change from the proprietary Lightning port.

Published by Hamish Kerry

The anticipation was palpable as Apple enthusiasts and tech aficionados from around the world gathered virtually to witness the grand spectacle that was the September Apple Event 2023. Broadcasting from the iconic Apple Park in Cupertino, California, the tech giant once again managed to captivate and astound with its dazzling array of product announcements and innovations. From groundbreaking hardware upgrades to cutting-edge software features, this year's event had it all.


iPhone 15: Bigger, Better, and Bolder

The event kicked off with the star of the show, the iPhone 15. As the curtain was raised, we were introduced to a device that exceeded all expectations. Apple had upped the ante, giving us not one but four incredible models: the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max. Each of them featured a larger-than-life display, with the iPhone 15 boasting a generous 6.1-inch screen and the iPhone 15 Plus pushing the boundaries even further with its massive 6.7-inch display.

Apple iphone 15

Via Apple.com

But it wasn't just about size. Apple's relentless commitment to innovation was on full display as they unveiled camera updates that left us all in awe. The iPhone 15's camera can now automatically detect people or even pets in the frame, effortlessly activating Portrait Mode for stunning depth perception and differentiation. Say goodbye to blurred backgrounds and hello to professional-quality photos every time.


Navigation Revolution: "Double Tap" on the Apple Watch

The Apple Watch Series 9 and Ultra 2 were also part of the lineup, bringing more power and versatility to your wrist. A new gesture, aptly named "Double Tap," lets users navigate their watches with ease, making every interaction more intuitive and efficient.

The Ultra 2, in particular, impressed with its sleek design and a 2.1-inch always-on LTPO OLED screen, pushing the boundaries of display technology. With its stunning visuals and extended battery life, it's clear that Apple's wearables are redefining what's possible in the world of smartwatches.

Apple watch ultra 2

Via Apple.com


Carbon Neutrality and a Greener Future

Apple's commitment to environmental sustainability was a recurring theme throughout the event. The company announced its transition away from leather accessories, opting for the eco-friendly "FineWoven" textile made from 68% post-consumer content. Moreover, the Apple Watch Ultra 2 was proudly declared as a completely carbon-neutral product, showcasing Apple's dedication to a greener future.


Embracing Change: USB-C and Satellite Features

In a bold move, Apple announced that the iPhone 15 series would retire the Lightning connector in favor of the industry-standard USB-C port. This change comes ahead of a European Union deadline and brings iPhone users up to speed with the convenience of USB-C charging, data transfers, and audio playback.

But the most exciting revelation was the integration of AAA roadside assistance into the iPhone 15's emergency features. Whether you lock your keys in the car or find yourself stranded with vehicle trouble, the iPhone 15 has your back. Although you'll need to become an AAA member for full access, everyone with the iPhone 15 can enroll in all Emergency SOS satellite services for free for two years. We can only hope the UK will receive a version of this in collaboration with the AA.


The Action Button: Your Personalized Shortcut

Apple's relentless pursuit of user-friendly features led to the introduction of the Action Button built into the side of the iPhone 15 Pro's titanium case. This button isn't just a mute switch; it's your personal shortcut to your most-used apps. Imagine the convenience of having your favorite app just a button press away, all thanks to this ingenious addition.

Apple iPhone 15 action button summary

Via Apple.com

Apple Vision Pro: A Sneak Peek into the Future

While the hardware stole the limelight, Apple teased us with a glimpse of the future - Apple Vision Pro. Although the updates were minimal, the promise of this upcoming headset has us all on the edge of our seats. As Tim Cook confidently declared, "We're on track to ship by early next year," leaving us eagerly awaiting the dawn of a new era in technology.


To wrap it up

Apple's September Event 2023 was nothing short of spectacular. The unveiling of the iPhone 15 series, the enhancements to the Apple Watch, the commitment to environmental sustainability, and the tantalizing teaser of Apple Vision Pro left us all in awe. It's clear that Apple is not just shaping the future of technology; they are redefining it. We can't wait to see what they have in store for us next. Stay tuned for more groundbreaking innovations from the world of Apple!


We'd love to chat about your project!

We're here to help. If you've got an idea or a direct need you would like help addressing, we're all ears!